Many challenges facing brands today. In the past, rely on traditional news media to play their brand - it is a monologue, in which most marketers simply get their news, there are as many people as possible intentions. However, times have changed, consumers do not easily convinced. The key now is to let them through contact and dialogue, not through marketing and advertising.
Today's consumers simply accept what they see or hear is not a passive follower - has become whom they share their ideas and opinions on the brand of active participants. They now have a voice, rather than simply absorb you want them to hear. They are doing research, ask questions, make suggestions, criticisms distribution, and so many.
In the online business for the brand has become essential, because this is the most consumers now spend most of their time. You should ensure that when people search for your brand, they will get good information, either from your company website, your blog, or even your social media pages.
You also need to create a community around your brand, so that people can talk about it, and share their views and even make suggestions to help improve your product. This is the best way to get buzz for your brand, because more people know about your products and services, better for your sales talk.
You exactly how to create a brand community? Here are some tips:
1. Let your audience focus on the value of
If you want people to join and participate in the community you create, you need to focus on value. You want them to enjoy this part of the community, because they share their thoughts, opinions, and other members of society, friends, laugh, get support, find the value of their participation. Remember, the community is not passive and stagnant - they are active and dynamic. They continue to develop, so you make sure you meet the social needs and demands. You do not want your consumers to participate in once or twice, and then completely forget about your brand. You want them to return to society, because it's where they feel, hear their voices, they have their own thoughts and opinions of the audience.
2. Provide a platform, but let the community grow dynamically
While it's important that you give your community an excellent platform for them to share their views with other members, such as a FACEBOOK page or in your company's website forum, chat, more importantly, to increase their social dynamic, rather than the implementation of too many rules and regulations can stifle the exchange of views and ideas, or worse, forcing them into roles that they really do not like you.
The key here is to guide them - to set the ruling social policy, and then let you control. When you control over the activities of your members, they will soon be disgusted with you to see other places, they feel more appreciated. Honestly, when you create a great brand community, it is actually self-management - this is because you have a loyal following, who would be willing to answer questions, defend their brand, and to redouble efforts to go for you.
3. Enhance your brand proposition / preacher
In your community, you will see there will be people who are incredibly loyal to your brand, they are very enthusiastic, and has an impact on your brand of leadership to others. These are all you need to empower people, encourage their continued participation. Reward their efforts to win their trust, sincerely enjoy what they do, and even reward them through special thanks and gifts. The worst thing you can do is ignore them, so that all their efforts in vain.
4. Open your community feedback and suggestions
In addition to the other members to share their thoughts and feelings, your community you want to be heard. Their participation in society, because they want to hear their voices - they want you to help you improve the system so that they can provide from your products and services to get more value. So make sure you listen to your community feedback and suggestions, if you can, try to use. You never know what they think may be how valuable your brand.
This may sound challenging, but the application of these principles will help you build a good community around your brand, there will be people to talk about and dissemination of information about your company and it provides word. Today's focus is your audience, so make sure their voices heard.
No comments:
Post a Comment